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Recruiter Outreach Campaign
Recruiter Outreach Campaign
Campaign Title: Industry Interview + Backlink Collaboration – July to September 2024
Role: Outreach VA / Appointment Setter
Tools Used: Gmail, LinkedIn, Google Sheets
🎯 Objective:
🎯 Objective:
To connect with recruiters from various industries for interviews that would be featured on client's website, helping boost both platforms’ SEO through backlinks and authority-building content.
🛠️ My Contributions:
🛠️ My Contributions:
Created customized email outreach templates for different industries
Independently researched and qualified recruiter leads
Managed and tracked outreach progress via Google Sheets
Scheduled calls between interested recruiters and our Director
Maintained contact and follow-ups via Gmail and LinkedIn
✉️ Campaign Flow:
✉️ Campaign Flow:
Email message sequence (Initial email > 1st and 2nd email follow-ups)
LinkedIn message sequence (connection > initial message > follow-ups)
📈 Results (Jul–Sep 2024):
📈 Results (Jul–Sep 2024):
Recruiters Contacted: 193
Responded: 33
Interviews Completed: ✅ 8
Articles Published: ✅ 10
Backlinks Secured: ✅ 5
Industries Covered: Education (ECE), IT (Cybersecurity, Data Analytics), Healthcare (Nursing, Allied Health), Community Services, Hospitality, Engineering, Design, and more.
Campaign Goal: 1 recruiter/article per week (achieved 2.5x the goal in 2 months)
Outcome: Outreach was concluded early due to campaign success. Positive feedback from the Director and Account Director on effectiveness and lead quality
Provider Outreach Campaign
Provider Outreach Campaign
Campaign Title: Onboarding High-Demand Course Providers – April to June 2025
Role: Outreach Specialist
Tools Used: Gmail, LinkedIn, Google Sheets, ActiveCampaign
🎯 Objective:
🎯 Objective:
To onboard new education providers offering high-demand and government-funded courses to the Courses.com.au platform, with a target of 1 provider sign-up per week.
🛠️ My Contributions:
🛠️ My Contributions:
Used a provided lead list but manually verified each prospect's relevance based on their course offerings and website credibility.
Sourced contact details (email, LinkedIn) for each provider.
Used a pre-approved outreach template and managed follow-ups via email and LinkedIn messages.
Tracked campaign data and KPIs using Sheets and ActiveCampaign
✉️ Campaign Flow:
✉️ Campaign Flow:
Email message sequence (Initial email > 1st and 2nd email follow-ups)
LinkedIn message sequence (connection > initial message > follow-ups)
📈 Results (Apr–Jun 2025):
📈 Results (Apr–Jun 2025):
Emails Sent: 200+ (including follow-ups)
Responded: 59
Sign-ups Secured: ✅ 31 course providers
Hot Deals Created: ✅ 69
Conversion Highlights: Most conversions occurred after follow-up or trial pitch.
Challenge Overcome: Verified and filtered leads manually from a bulk list for better targeting.
Outcome: Surpassed 3-month target (goal: 12 sign-ups) in just 6 weeks. Outreach paused due to exceeding onboarding goals.
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